A new phase that consolidates our identity within the Andersen Group and shapes our international future
For more than four years, Dr+Vet has been a brand closely linked to innovation in veterinary nutraceuticals, especially in the field of ophthalmology. What began as a technical and specialized project has established itself as one of the most recognized ranges of nutraceuticals within the veterinary sector in Spain and beyond.
Today we are taking a firm step towards the future: Dr+Vet is officially becoming AndersenPets.
Why this change now?
The decision to evolve into AndersenPets is not the result of a one-off action or an isolated strategy. It is the result of deep reflection and a clear desire to align our brand identity with the values of the group to which we have belonged since the beginning: the Andersen Group.
As Dag Andersen, CEO of the company, rightly says: “From the beginning, we knew that this project had to grow with personality, technical quality, and an international vision. The change to AndersenPets is a natural evolution that reflects our maturity and strengthens our message as a company committed to animal health.”
In an increasingly professionalized sector, it is essential to have a strong, unique, and distinctive brand. This rebranding allows us to build a clearer, unambiguous identity that is aligned with our origins and the international spirit of the group.
What does AndersenPets mean?
AndersenPets represents the union of our origins (the Andersen company, with more than 50 years of history) with our present and future as a company focused on the health and well-being of pets.
The new name perfectly integrates the veterinary line focused on pets within the Andersen structure, differentiating itself from the group’s other commercial brands, but maintaining the same essence.
AndersenPets is more than just a name change. It is a reaffirmation of our commitment to evidence-based medicine, quality clinical training, and ongoing collaboration with clinical veterinarians and specialists throughout Europe.
What changes does this rebranding entail?
The team remains the same: professionals committed to developing effective, safe, and easy-to-use products for clinical practice. The product range remains the same: from ophthalmic supplements such as Retinae, Occulus+, Glauco+, and Lacrimalis+ to our digestive (Digestum, Colitum) and metabolic (Glyco) solutions. Our values remain unchanged: science, proximity, and collaboration.
What will happen now?
Starting today, we are beginning a gradual brand transition process. For a few months, you will see both identities coexisting: Dr+Vet and AndersenPets. This will affect packaging, communications, social media, and commercial materials.
We want the process to be natural, without affecting our customers or distributors. That is why we are temporarily keeping both brands visible, until the change is complete and recognizable.
Thank you for joining us
This rebranding would not be possible without the trust of everyone who has been part of Dr+Vet until now: veterinarians, distributors, trainers, hospitals, and, of course, the guardians who trust our solutions to improve the lives of their pets.
👉 From now on, follow us as AndersenPets on social media, newsletters, and corporate materials.
Dr+Vet evolves with you. We are now AndersenPets.